The Superfood Factory reinvents instant noodles with protein-packed, plant-based recipes that are healthy, maida free, and globally flavored for modern Indian consumers.
Founders
Ms.Divya Dadlani | Ms.Bhavna Dadlani
Consumer Packaged Goods / FoodTech
The Problem:
80% of India’s instant noodles are unhealthy, low-protein, and fried; rising protein deficiency and new consumer demands remain unmet.
The Solution:
Superfood Factory’s range offers steam-cooked noodles with 21g protein, authentic ramen flavors, no artificial preservatives, and India-sourced ingredients—targeting canteens, gyms, entertainment venues, and offices.
Who Benefits?
- Health-conscious individuals seeking clean, traditional, nutritious foods.
- Consumers want to support small farmers and ethical, sustainable sourcing.
- People looking for natural, preservative free alternatives to processed foods.
Key Achievements
- D2C Insider Pitchathon 2024 Winner, Rs.49L credits
- Rs.7L CSR FoodTech R&D grant
- Incubated at IIMB NSRCEL, Women Startup Program
- 60% repurchase rate, 24k+ units sold, 10k+ customers
Societal Impact
Empowering nutrition with protein-rich, convenient meals, supporting health-driven choices and sustainable agriculture in India.
Vision for the Future
- Year 1: Expand sales channels, launch new global flavors
- Year 2: B2B and retail channel expansion; export pilot
- Year 3: Series A fundraising, national brand leadership in healthy noodles
Â
