The Superfood Factory is transforming India’s instant noodle market with its high-protein, plant-based Super Noodles—delivering 21g protein per serving with chickpeas and lentils, zero maida, and global flavors for Gen Z and millennials.
Founders
Divya Dadlani | Bhavna Dadlani
Consumer Packaged Goods / FoodTech
The Problem:
80% of India’s instant noodles are unhealthy, low-protein, and fried; rising protein deficiency and new consumer demands remain unmet.
The Solution:
Superfood Factory’s range offers steam-cooked noodles with 21g protein, authentic ramen flavors, no artificial preservatives, and India-sourced ingredients—targeting canteens, gyms, entertainment venues, and offices.
Who Benefits?
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Key Achievements
- D2C Insider Pitchathon 2024 Winner, Rs.49L credits
- Rs.7L CSR FoodTech R&D grant
- Incubated at IIMB NSRCEL, Women Startup Program
- 60% repurchase rate, 24k+ units sold, 10k+ customers
Societal Impact
Empowering nutrition with protein-rich, convenient meals, supporting health-driven choices and sustainable agriculture in India.
Vision for the Future
- Year 1: Expand sales channels, launch new global flavors
- Year 2: B2B and retail channel expansion; export pilot
- Year 3: Series A fundraising, national brand leadership in healthy noodles
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