The Regularz is redefining everyday skincare in India through doctor-formulated, vitamin-infused essentials designed to make skincare simple, accessible, and consistent. Backed by medical expertise and a deep understanding of Indian skin, The Regularz is building the nation’s most trusted “everyday routine” skincare brand. In an industry crowded with overwhelming choices and misinformation, The Regularz brings clarity, credibility, and clinical simplicity to daily skin health.
Founders
Dr. Sejal Bhavik Mehta
Health & Wellness / FMCG
The Problem:
Most Indians face:
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Overwhelming and contradictory skincare advice
Incorrect product usage due to lack of guidance
Limited access to high-quality, doctor-developed formulations
Harsh or unsuitable products for Indian climate
Poor skin literacy and inconsistent routines
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This results in preventable skin issues — not due to lack of effort, but due to lack of correct, simple, science-backed guidance.
The Solution:
The Regularz offers a doctor-formulated, routine-based skincare ecosystem built on:
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- Clean, effective vitamin formulations
- Guided routines designed by medical professionals
- Affordable, accessible pricing
- Nationwide skin education initiatives
- AI-powered personalised routine assessment (in development)
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The brand aims to become India’s answer to global everyday staples like Cetaphil, CeraVe, and Banana Boat — but crafted for Indian skin, climate, and lifestyle.
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Who Benefits?
Students & teenagers
Working professionals
First-time skincare users
Labour & outdoor-working communities
Families seeking safe daily skincare
Anyone wanting uncomplicated, doctor-guided routines
Key Achievements
8,000+ customers served
₹3–4 lakh monthly recurring revenue
Skincare partner for multiple schools, colleges & labour groups across Mumbai
Selected by:
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herSTART Accelerator (GUSEC)
Wadhwani HerStart Wise Mission
Hotstar Incubation Program
AIC NMIMS Incubation Centre
Genesis EIR Program – Jaipur
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Supported by early clinical endorsements & influencer traction
R&D for refillable packaging underway
AI-based skincare assistant in active development
Societal Impact
The Regularz is building India’s first large-scale skin literacy movement, ensuring that skincare becomes a basic habit — not a luxury.
Impact pillars:
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Education First: Awareness drives across institutions & underserved communities
Accessible Doctor-Formulated Care: High-quality formulations at affordable prices
Climate-Fit Skincare: Safe, non-sticky, Indian-weather-optimized products
Prevention Over Treatment: Building consistent routines to reduce long-term skin concerns
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The Regularz is making skin health understandable, accessible, and achievable for millions.
Vision for the Future
- Year 1: National doctor and pharmacy network, Amazon expansion
- Year 2: E-commerce and quick commerce growth
- Year 3: Global reach, new personalized products
