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SMBM Diawellness Pvt. Ltd. (The Regularz)

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The Regularz is India’s doctor-led minimalist skincare brand, offering effective, vitamin-infused daily skincare kits for all ages and skin types—designed for prescription-driven adoption and family affordability.

Founders

Dr. Sejal Bhavik Mehta

Health & Wellness / FMCG

The Problem:

Indians struggle with confusing, expensive skincare choices and low compliance; families lack accessible routines.

The Solution:

The Regularz offers simple, affordable, fragrance-free, and dermatologist-tested skin essentials—moisturizer, sunscreen, cleanser, and vitamin C serum—sold via the prescription model and trusted by doctors nationwide.

Who Benefits?

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Key Achievements

  • Rapid customer switch from global brands (Cetaphil, CeraVe)
  • 80% repurchase rate for moisturizer
  • Collaborations with influencers and universities
  • Featured in Amazon’s early buyback program

Societal Impact

Democratizing good skin, boosting confidence, and making made-in-India daily care accessible for families everywhere.

Vision for the Future

  • Year 1: National doctor and pharmacy network, Amazon expansion
  • Year 2: E-commerce and quick commerce growth
  • Year 3: Global reach, new personalized products

 

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