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Artfills

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Artfills is an “art-tech” startup creating high-quality, structured online courses for Indian dance and the arts. Led by top educators and product experts, it brings easily accessible, gamified learning to adults and children—including non-metro, regional language customers.

Founders

Bhakti Deshpande | Dhruv Deshmukh

EdTech / Creative Arts

The Problem:

Art learning in India is hyperlocal, fragmented, and lacks standardized, scalable methods—especially for adult learners or those outside metros.

The Solution:

Artfills digitizes art education with productized courses, masterclasses, and blended learning, achieving high completion, NPS, and regional reach at a fraction of typical cost.

Who Benefits?

  • Adults and children seeking quality art learning
  • Art educators and performers
  • Non-metro, regional language learners
  • Users interested in Indian arts, dance, and digital creative skills
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Key Achievements

  • ARR of ₹4.5 crore, NPS +65, high adult and regional learner base
  • 90%+ customer satisfaction, 30% repurchase, 67% regional language courses
  • Achieved hyper-efficient unit economics, MVP product-market fit
  • Early partnerships with known artists and strong financial efficiency

Societal Impact

Artfills leverages digital platforms to democratize access to Indian art, making high-quality, structured online learning accessible beyond metros. The platform sustains traditional knowledge by combining scalable technology with cultural and creative education.

Vision for the Future

Year 1: Expand adult/child curriculum, masterclasses

Year 2: Regional and international celebrity-led programs

Year 3: Brand collaboration, new art forms, influencer channels

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