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F2DF (Farmer to Direct Farmer)

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F2DF is a government-incubated, ecosystem-enabling platform addressing every aspect of the Indian agriculture value chain. It provides phygital access (both online and offline) for farmers, FPOs, and agri-enterprises to buy, sell, and rent farm products, connect with buyers, access crop advisory, training, and export services.

Founders

Ms. Monika | Mr. Ishwar Singh |  Mr. Neeraj Kumar

AgriTech / Market Linkages / Rural Development

The Problem:

Farmers face high input costs, low output value, lack of market linkages, and limited e-commerce/branding access.

The Solution:

F2DF provides a comprehensive, AI-enabled platform for price optimization, market access, knowledge services, digital shops, and government scheme delivery. Its network includes over 15 lakh users, organizing Kisan Melas, trainings, soil & water health campaigns, and media outreach.

Who Benefits?

  • Small, marginal, and women farmers
  • Farmer Producer Organizations (FPOs)
  • Agri-input manufacturers and distributors
  • Rural entrepreneurs and self-help groups
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Key Achievements

  • Market linkage to 8700+ FPOs and 24 lakh farmers
  • 44,000 farmers trained; 50,000+ field soil & water tests done
  • E-commerce shop setup for 1,500+ women farmers and SHGs
  • Multi-crore confirmed orders, partnerships with government, banks, and industry leaders

Societal Impact

F2DF drives higher farmer incomes, rural entrepreneurship, climate change mitigation (via agri-waste to wealth), women empowerment, and effective last-mile delivery of modern farming practices in 25 Indian states.

Vision for the Future

  • Scale digital and physical market reach to 50 lakh users by 2025
  • Impact 10 crore rural households via soil and water health campaigns
  • Expand AI-driven crop advisory and direct export channels
  • Develop sustainable value chains in agri-input, output, and waste recycling

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