Joyspoon is an Indian D2C brand offering premium, healthy mouth fresheners (“mukhwas”) with superfoods, millets, and dry fruits, free from artificial color, preservatives, supari, and unhealthy sugars. They offer unique curation, personalization, and event variants.
Founders
Vaishali Mehta | CA Yash Mehta
Foodtech / FMCG / Healthy Snacks
The Problem:
Most market mukhwas are unhealthy, unorganized, and poorly packaged, with low quality and hygiene.
The Solution:
Joyspoon provides hygienic, premium mouth fresheners in novel flavors and healthy formulations, making them functional, safe, personalized, and widely accessible through modern retail and B2B channels.
Who Benefits?
- Indian homes seeking healthy after-meal snacks
- Airport and quick-commerce buyers
- Hotels, restaurants, catering, and travel segments
- Event and gift industry looking for custom munchies
Key Achievements
- 700% growth in one year
- Cracked quick commerce and airport stores
- 20% repeat rate (targeting 65%)
- 60% gross margin; 20 flavor variants
Societal Impact
Joyspoon aims to make healthy snacks part of every Indian meal, reducing dependence on unhealthy alternatives and uplifting local culture and nutrition for over $1.2 billion market.
Vision for the Future
- Reach 80% organized market share
- Build bottle-on-every-table brand recognition
- Expand rapid personalization for travel, events, gifting
- Scale to supermarkets, hotels, and export markets
